Grab Your Prospect’s Attention by Crafting a ‘Compelling Reason’

For anyone doing outbound sales (or cold calling) this is a great article that talks about building a strong “opening statement” or “value statement”.  You have about 15 seconds to keep someones attention.  Can you do it?  It’s a critical sales skill that everyone needs to hone!!  –RBGM

Grab Your Prospect’s Attention by Crafting a ‘Compelling Reason’ | Company Activities & Management > Sales & Selling from AllBusiness.com.

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About Rylan
Talent Manager, Sales Trainer, and Education/Skills Manager for IBM Canada's Inside Sales organization.

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