Ford killing Mercury brand, boosting Lincoln

It’s final. Mercury will be sunset in 4Q of this year. The upside to losing an iconic brand? More investment in the Lincoln lineup! Long live the North American automobile 🙂

Ford killing Mercury brand, boosting Lincoln.


Mercury brand is sunset by Ford

A sad day for North American auto lovers. The Blue Oval has decided to pull the plug on Mercury in 4Q this year. Thankfully, the plan will be to put more focus on the Lincoln brand in its place.